Common Television Advertising Terms

September 21, 2011 6:29 am 1 comment

Most people have heard of TRP and know it stands for Television Rating points. Lets get that knowledge a little further.

TG= Target group, the selected demographic or psychographic group against which a media plan or buy will be constricted

TRP=Target Rating Points; the sum of the audiences of the all media insetions in a plan or schedule, expressed as a percentage of the target group population, such that 100 TRP indicates a summed audience equal to 100% of the group’s population.

GRP= Gross Rating Points; this si essentially identical to TRP, except that some planners use GRP only in reference to Household audiences and TRP for any other dempgraphic. Others use “GRP” in all cases

CRP= Cost per Rating Point ( some say CPP for “Cost Per Point”); Simply a division of the media’s cost by the
rating points (TRPs or GRPs) delivered

RODP=Run of Daypart, also referred to as “daypart rotator,” wherein a broadcast spot is purchased to air at anytime within a defined dayaprt, such as 6am to 10am, Monday thru Friday

ROS=Run of Schedule or Run of Station, wheriein a broadcast spot is purchased to air at anytime from station sign-on to sign-off. Sometimes the term “Daypart ROS” is encountered. This is another version of Run of Daypart.

Excerpt from: AMIC.com

What else is TRP?
Trooper, Canadian military abbreviation
Tryptophan, an amino acid
The transient receptor potential channel
Time Reading Program, a book sales club run by Time Life Books in the 1960′s
Thomas Ruggles Pynchon, American writer
Target Rating Point, an audience estimation measure
T. Rowe Price, an investment firm
Total Radiated Power

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